Seasoned racing post by the successful experience of live media, the FFF decided to use this knowle

To make the promotion of amateur football, the French racing post Football Federation has not always been able to count on its usual television partners. In response, the FFF has invested in the live content. With the key millions racing post of views and unexpected benefits for stakeholders. Meet Julie-Anne Gross, Head of TV rights and contents of the FFF, at MIP Digital Fronts in Cannes. How the FFF has taken a liking to the creation of a live media
Following an unsuccessful tender, no TV channel will broadcast the games wanted the National Championship in the 2012-2013 season. But for Julie-Anne Gross, "it was unthinkable that this championship is not released for a year, while it is the antechamber of the League 2, which in turn provides access to the Ligue 1, the professional elite. "
Media partner's fault, "the FFF was then substituted for the TV channels" in producing National matches live broadcast digitally through Dailymotion. 40 matches were performed racing post live during the season, with 4 cameras and commentators.
This new and important investment for the FFF was however not vain matches generated 1.4 million total views, with 3 games that brought together racing post more than 70,000 racing post each simultaneous viewers. Apart from communication, public success was enough for the FFF to achieve its goal: to attract a diffuser for the following seasons. Ma Chaîne Sport was then acquired the exclusive broadcasting rights, which meant the end of the lives of the FFF. But it was only postponed. A virtuous ecosystem for amateur football
Seasoned racing post by the successful experience of live media, the FFF decided to use this knowledge for the promotion of amateur football and particularly CFA championships, CFA 2, Women D2, youth selections and Gambardella Cup.
3-4 multiplexes lives are broadcast every weekend on the amateur football FFF channel on Dailymotion. The technical device is then lighter with a camera, a journalist, a techniciene for video overlays, and especially 4G. Julie-Anne Gross says: "Apart from the sporting calendar, the choice of games is based on the presence of 4G in the stadium ... and a platform to house the team! "
The public is again with go, with over 2 million views since the beginning, including 394,983 views just for the match OM / PSG Gambardella Cup! Matches are actively relayed by the clubs on social networks, and Section amateur football website of the FFF now knows attendance peaks that owe nothing to the national team. Julie-Anne Gross notes that "lives are a way to reconnect fans to the club of their home town where they no longer racing post live. "This attachment to roots, with the passion of football as vector thus generating racing post an unexpected resonance for digital content that could be described as niche.
Beyond the promotion of amateur football, Dailymotion channel proves to be an excellent way for the FFF to integrate its stakeholders. What thrills Julie-Anne Gross: "It's a real service to amateur clubs that are very demanding of live broadcasts, which beyond the promotion allows them to offer more content to their fans, and visibility their sponsors. Also, we are supported by the regional daily press that relays live and integrates reruns on its websites. We also invite local reporters to comment on the games. A similar partnership is planned with France 3 Regions racing post which will take on its site matches a journalist of the channel comment. And finally, the professional racing post clubs do not hesitate to take on their sites and the lives of their reruns amateur teams. This is particularly the case of the PSG and OM. What brings great visibility to amateur football but also for our partner. "
A partner named Crédit Agricole, "which sponsored the project when we had reached the limit of our budget for the broadcasting of matches every weekend. This has enabled racing post Crédit Agricole to strengthen its major partner instead of amateur football for 40 years. " A visible partnership in the introduction of each game, but also to the half, which is made possible by "flexibility Dailymotion on the addition of third advertisements on our videos. That do not necessarily allow other solutions. " The live of the crew