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Let me share one of my observation. (It's just a perception, and therefore do not look after him any "worldview"). In 2010, impressed me a "documentary" about the growing influence of Muslims in the world (http://bit.ly/mU0XgQ). Another article talked about that in some countries of Western Europe the name of Mohamed became one of the most popular names for newborn boys. For the last six months I have to mention this information several times. Increasingly in fact been reports of involvement of various companies / organizations coming from "Muslim" countries in the European and world football. Mention those that took me the most.
Even at the end of 2010 were published two interesting information. The first was that FC Barcelona for the first time in history, sold space on their jerseys for advertising commercial hockey entity. Qatar Foundation for the exclusive place to pay GBP 125 million over five years (http://bit.ly/rsOQSD). Another hockey report was that the organizers of World Cup 2022 will be Qatar.
Have recently been issued, extremely lucrative contract, respectively. shops. Qatar Investment Authority bought a 70% stake in French club Paris Saint Germain, television hockey Al Jazeera bought the broadcasting rights for French highest competition. Turkish Airlines this year signed contracts with two football giants - FC Barcelona and Manchester United. Another similar message is that the Spanish club Malaga CF bought for 10.5 million, Sheikh Abdullah Bin Nasser Al-Thani (43), a member of the Qatari royal family.
But the most significant report published a few days ago and it speaks of a record contract in sports. Etihad Airways hockey signed a 10 year contract with the club Manchester City (which owns Sheikh Mansour bin Zayed bin Sultan Al Nahyan) worth 400 million GBP! (Http://bit.ly/ri8eaZ)
Involvement of other companies in European football has been known for a long time. After all, includ Emirates has long been involved in football where there are significant partners. Whether it is the World Cup, or several famous European football clubs like Arsenal, AC Milan, Paris Saint Germain, Hamburger SV but Olympiakos CFP. (Http://bit.ly/pGxwhV)
We Slovakia while any owner of a football club from these countries do not have (though in the past, such a case would find around Piestany) and probably not no big sponsor of this category in Slovakia invest hockey their funds. However in our country most likely hockey to encounter either breaking news. In Western Europe it is common, but here is where something happens for the first time in history. Karim Guede, becomes the first player about different hockey skin color who enters the Slovakian national team (http://bit.ly/mqmruS). I wish him every success.
Roman Krajniak devoted to sports marketing hockey for over 15 years. Their experience gained in various positions. However, hockey regarded as a key work experience in the Heineken Slovakia. There was seven years in charge of sponsorship and PR. From the position of the main sponsor had the opportunity to influence and say in interesting projects in the field of sports marketing (Champions hockey League, SR hockey team, football team Slovakia, etc.).
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SportBiz is a project founded in 2011 to spark a debate in the Czech Republic on sports marketing and management. SportBiz main objective is to provide information to help sports clubs and organizations, athletes and their sponsors to increase the value of their investment in the sport. SportBiz not only provides useful information and inspiration from the world, as well as original analysis of marketing communications sporting organizations from the Czech Republic. More information about SportBizu.
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